Welcome to the world of digital marketing! As you embark on this exciting journey, you will discover the many ways in which you can use technology and the internet to promote your business and reach new customers. From social media and email marketing to search engine optimization and pay-per-click advertising, there are countless strategies and tactics that you can utilize to grow your brand and drive sales.
This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of a new opportunity to promote your brand or business.

Throughout the course of this book we will cover topics such as Digital Marketing Strategy, Websites and Hosting, Wordpress, Search Engine Marketing, SEO, Social Media Marketing, Viral Marketing, Influencer Marketing, Paid Social, Video Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Analytics and Reporting and more!
Digital marketing is a rapidly growing field that allows businesses to reach their target audience through various online channels. These channels include websites, social media, email, and search engines, among others. In this chapter, we will cover the basics of digital marketing and how to get started in this exciting field.
One of the main benefits of digital marketing is its ability to reach a wider audience. With traditional marketing, businesses are often limited to a specific geographic area. With digital marketing, businesses can reach customers all around the world.

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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2023
Penerbit:
Independently published
Bahasa:
english
Halaman:
123

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The story of the idealists, technologists, and opportunists fighting to bring cryptocurrency to the masses. In their short history, Bitcoin and other cryptocurrencies have gone through booms, busts, and internecine wars. Yet today they are very much still with us: Bitcoin currently trades for over $50,000, the value of all crypto assets is greater than $1.7 trillion. The central promise of crypto is too good to pass up--vast fortunes made from decentralized networks not controlled by any single entity and not yet regulated by many governments. Yet cryptocurrency was growing increasingly marginal until a brilliant new idea changed its fortunes once again: Ethereum. In this book, Laura Shin takes readers inside the creation of this new form of cryptocurrency network, which enabled users to launch their own new coins, and in so doing, created a new crypto fever. You'll meet people like Vitalik Buterin, the wunderkind whose idea quickly became a $100 billion empire; Charles Hoskinson, the initial CEO who left the project within five months; and Joe Lubin, a former Goldman Sachs VP whose early involvement in Bitcoin and Ethereum helped him become one of crypto's most well-known billionaires. Sparks flew as these outsized personalities fought for their piece of a seemingly limitless new business opportunity. The fortunes of crypto continue to rise and fall, but the people fighting to take it mainstream are making and losing fortunes and careers on it. This fascinating book shows the crypto market for what it really is: a deeply personal struggle to influence the coming revolution in money, culture and power.
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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2022
Penerbit:
Public Affairs
Bahasa:
english
Halaman:
496

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How the global financial services sector has been transformed by artificial intelligence, data science, and blockchain. Artificial intelligence, big data, blockchain, and other new technologies have upended the global financial services sector, creating opportunities for entrepreneurs and corporate innovators. Venture capitalists have helped to fund this disruption, pouring nearly $500 billion into fintech over the last five years. This book offers global perspectives on technology-fueled transformations in financial services, with contributions from a wide-ranging group of academics, industry professionals, former government officials, and current government advisors. They examine not only the struggles of rich countries to bring the old analog world into the new digital one but also the opportunities for developing countries to “leapfrog” directly into digital. The book offers accessible explanations of blockchain and distributed ledger technology and explores big data analytics. It considers, among other things, open banking, platform-based strategies for banks, and digital financial services. Case studies imagine possible future fintech-government interaction, emphasizing that legal and regulatory frameworks can help to create trust in financial processes. The contributors offer novel takes and unexpected insights that will be of interest to fintech experts and nonexperts alike. Contributors Ajay Bhalla, Michelle Chivunga, John D’Agostino, Mark Flood, Amias Moore Gerety, Oliver R. Goodenough, Thomas Hardjono, Sharmila Kassam, Boris Khentov, Alexander Lipton, Lev Menand, Pinar Ozcan, Alex Pentland, Matthew Reed, David L. Shrier, Markos Zachariadis
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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2022
Penerbit:
MIT Press
Bahasa:
english
Halaman:
332

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The best leaders, in the biggest moments, know how to read the situation, respond in the most effective way possible, and move forward. You can, too.

The hardest part of leadership is mastering the inevitable high-risk, high-stakes challenges you will face. Whether you're making a split-second decision when your business is knocked sideways or you're finding the best strategy to navigate business-critical long-term circumstances, how can you be in peak form in those most crucial moments?

Leadership coaching legends David Noble and Carol Kauffman show you how with their innovative new framework—MOVE—which equips you with the tactics you need to slow down high-stakes situations before they speed you up. You'll learn to master the moment, generate response options, and quickly evaluate those options before acting. As you get better and better at using the framework, you'll find you can recognize these moments as they arrive, like a great athlete who...

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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2023
Penerbit:
Harvard Business Review Press

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The number one component to consider when selling with Fulfillment By Amazon is how your products will reach Amazon Prime customers. When you use Amazon FBA, all of your customers that have an Amazon Prime account will be provided with the opportunity to select two-day shipping for free. Alongside Prime customers, regular Amazon customers will be able to take advantage of the free shipping with orders of $35.00 or more. One of the largest benefits associated with listing with FBA is that your products will be listed without a shipping cost for Amazon Prime customers, allowing you to increase your sales.
What is Amazon FBA Seller Central?
Amazon FBA Seller Central is the aspect of the Amazon website that you will be able to use to have full control over what warehouse your items will be stocked in, how you want to list your items, and how you will display the selling features of your products. It is essentially an entire dashboard dedicated to your products and how they will be seen by the public. You will be able to search for your products once they have been added, look at the other prices of competing FBA sellers, and determine what steps you want Amazon to take during the sale such as shipping the products. Seller Central is imperative to the selling process as it will provide the "first impression" that your customers receive when they find your products.
What is the Scalability of Amazon FBA?
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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2020
Edisi:
1
Bahasa:
english
Halaman:
139

This Ecommerce Book Covers Each And Every Topic Of The Core Ecommerce.
With The Help Of This Ecommerce Book You Can Learn & Create E-commerce Very Easily, You Don't Need To Learn Ecommerce The Hard Way.
This Is One Of The Best Ecommerce Book For Beginners To Advanced Because It Take You From The Basic Level Of E-commerce To High Level E-commerce.
You Can Become E-commerce Zero To Hero In Very Less Time!!!
The Concepts In This E-commerce Book Are Explained Very Beautifully.
This Is The Only Book You Need For Expert In E-commerce. E-commerce Is Used In Almost Every Field, One Should Must Understand The Importance Of E-commerce In Our Life.
Tags
Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2022
Penerbit:
Vayu Education of India
Bahasa:
english
Halaman:
154

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Learn about the most important discoveries and theories of this science in The Biology Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Biology in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Biology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Biology, with: - More than 95 ideas and events key to the development of biology and the life sciences - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Biology Book is a captivating introduction to understanding the living world and explaining how its organisms work and interact – whether microbes, mushrooms, or mammals. Here you’ll discover key areas of the life sciences, including ecology, zoology, and biotechnology, through exciting text and bold graphics. Your Biology Questions, Simply Explained This book will outline big biological ideas, like the mysteries of DNA and genetic inheritance; and how we learned to develop vaccines that control diseases. If you thought it was difficult to learn about the living world, The Biology Book presents key information in an easy to follow layout. Here you’ll learn about cloning, neuroscience, human evolution, and gene editing, and be introduced to the scientists who shaped these subjects, such as Carl Linnaeus, Jean-Baptiste Lamarck, Charles Darwin, and Gregor Mendel. The Big Ideas Series With millions of copies sold worldwide, The Biology Book is part of the award-winning Big Ideas series from DK.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2021
Edisi:
1
Penerbit:
DK Adult
Bahasa:
english
Halaman:
336


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Cell biology is taught in classrooms around the world to provide students with a firm conceptual grounding in biology. This text provides basic, core knowledge about how cells work and uses colour images and diagrams to emphasize concepts and aid understanding.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2019
Edisi:
Fifth
Penerbit:
W. W. Norton & Company
Bahasa:
english
Halaman:
865

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The book that shook the world
First time from Signet Classic
This is the book that revolutionized the natural sciences and every literary, philosophical and religious thinker who followed. Darwin's theory of evolution and the descent of man remains as controversial and influential today as when it was published over a century ago.
Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2009
Edisi:
Reprint
Penerbit:
Signet Classic
Bahasa:
english
Halaman:
500

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