The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales. The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing.In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn.Inside we cover: ● An introduction to social media marketing and how it's used in the modern day● How to prepare for the challenges and emerging trends that the 2021's bring to the digital marketing landscape● How to develop the right mindset for social media marketing● An inside look at the latest must-know trends you need to look out for in the future● Step-by-step guides to various aspects of social media marketing from email marketing to backlinks● A thorough run-down of everything related to branding and how to build a powerful brand● How to utilize all the tools used for social media marketing● And much, much moreBecause there's thousands of people just like you trying to jump into the world of social media marketing. How do you rise above the noise and make your presence known? This book will give you that much needed leg up on your competition. The slight edge you need to finally begin making an impact with social media marketing. If you're really looking to succeed in the digital marketing sphere then this book is essential. Without it your page may never reach its first 100 followers.Grab a copy today and begin making your mark in social media marketing!
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Kategori:
Business & Economics - Sales & Marketing
Jenis konten:
Buku
Tahun:
2021

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We are unprepared for the greatest discovery of modern science. Scientists are confident that there is alien life across the universe yet we have not moved beyond our perception of 'aliens' as Hollywood stereotypes. The time has come to abandon our fixation on alien monsters and place our expectations on solid scientific footing. Using his own expert understanding of life on Earth and Darwin's theory of evolution - which applies throughout the universe - Cambridge zoologist Dr Arik Kershenbaum explains what alien life must be like. Observing fishes whose electrical pulses indicate social status, we can see that conditions on other planets might allow for communication by electricity. As there was evolutionary pressure to wriggle along a sea floor, Earthling animals tend to have left/right symmetry; on planets where creatures evolved mid-air or in soupy tar - to be ready to move in any or multiple directions - they might be lacking any symmetry at all. Dr Kershenbaum uses cutting-edge science to paint an entertaining and compelling picture of extra-terrestrial life. Moreover, as The Zoologist's Guide to the Galaxy is the story of communication, intelligence, cooperation and technology, on Earth and in space, we see how life really works - and what it means to be human.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2020
Penerbit:
Viking
Bahasa:
english
Halaman:
356

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From its first edition, Life has set the standard for experiment-based introductory biology texts. There is no stronger textbook for helping students understand not just what we know (scientific facts), but how we know it (the experimental process that leads to their discovery).
The new edition of Life builds upon this tradition, teaching fundamental concepts and showcasing significant research while responding to changes in biology education...
- PEDAGOGICALLY, with features that match the way students learn today, including chapter opening stories, art with balloon captions, and new Learning Objectives
- SCIENTIFICALLY, with a wealth of important new research throughout (see Table of Contents for highlights)
- TECHNOLOGICALLY, with instant access QR codes printed in the text, new interactive features (media clips, chapter summaries, a flashcard app), and a dramatically enhanced BioPortal, with the adaptive quizzing system, LearningCurve
- QUANTIFIABLY, with completely revised assessment resources and new ways of measuring students progress
Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2012
Penerbit:
W. H. Freeman
Bahasa:
english
Halaman:
1442

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Discover the fascinating stories behind 300 species of fungi and understand the world of mushrooms like never before! Did you know that fungi put the fizz in champagne and the flavour in chocolate? Fungi is everywhere we look: in a forest, under the sea, and in the kitchen. In this beautiful book, leading fungal biologists Lynne Boddy and Ali Ashby bring you closer to 300 species of mushrooms and lichens through fascinating facts, mushroom datasets, and detailed illustrations. Discover some of the fastest speeds in nature, specimens that glow in the dark, and fungi that clean up oil spills. Dive deep into this fun funghi book to further explore: - The latest scientific research on this cutting-edge topic. - A global spotters guide compiled by experts. - Detailed illustrations that bring mushrooms, their habitats, and their habits to life. - A beautiful, high-specification, lifestyle design package to a core reference topic that is currently trending. Humans have had a close relationship with mushrooms for thousands of years - from using the shiitake for healing, to telling stories of enchanted fairy rings, and cooking gourmet dishes with rare specimens. Bringing together technology, medicine, food, culture, and nature, this fascinating book will open your eyes to the wonders of the hidden kingdom all around us. With tips for mushroom spotting in any habitat, species identification notes, a grow-your-own guide and more, this book is the ultimate fungi-lover's companion.
Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2023
Penerbit:
DK Publishing (Dorling Kindersley)
Bahasa:
english
Halaman:
304

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How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In "The Serengeti Rules," award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon.
One of the most important revelations about the natural world is that everything is regulated--there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar--there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet.

A bold and inspiring synthesis by one of our most accomplished biologists and gifted storytellers, "The Serengeti Rules" is the first book to illuminate how life works at vastly different scales. Read it and you will never look at the world the same way again.

Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2016
Penerbit:
Princeton University Press
Bahasa:
english
Halaman:
280

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Neil Campbell and Jane Reeces BIOLOGY remains unsurpassed as the most successful majors biology textbook in the world. This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2004
Edisi:
illustrated edition
Penerbit:
Addison Wesley Publishing Company
Bahasa:
english
Halaman:
1390

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A classic gets a new coauthor and a new approach: Developmental Biology, Eleventh Edition, keeps the excellent writing, accuracy, and enthusiasm of the Gilbert Developmental Biology book, streamlines it, adds innovative electronic supplements, and creates a new textbook for those teaching Developmental Biology to a new generation.
Several new modes of teaching are employed in the new Gilbert and Barresi textbook. The videos explaining development--as well as those from Mary Tyler's Vade Mecum--are referenced throughout the book, and several other valuable new elements have been added.
Additional updates include:
* An increased emphasis on stem cells, which are covered extensively and early in the book.
* Sex determination and gametogenesis, instead of being near the end of the volume, are up front, prior to fertilization.
* Greatly expanded coverage of neural development, comprising a unit unto itself.
* Coverage of new experiments on morphogenesis and differentiation, as well as new techniques such as CRISPR.
For Students
Companion Website
Significantly enhanced for the eleventh edition, and referenced throughout the textbook, the Developmental Biology Companion Website provides students with a range of engaging resources, in the following categories:
* NEW Dev Tutorials: Professionally produced video tutorials, presented by the textbook's authors, reinforces key concepts.
* NEW Watch Development: Putting concepts into action, these informative videos show real-life developmental biology processes.
* Web Topics: These extensive topics provide more information for advanced students, historical, philosophical, and ethical perspectives on issues in developmental biology, and links to additional online resources.
* NEW Scientists Speak: In these question-and-answer interviews, developmental biology topics are explored by leading experts in the field.
* Plus the full bibliography of literature cited in the textbook (most linked to their PubMed citations)…
Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2020
Edisi:
12
Penerbit:
Sinauer Associates, Incorporated
Bahasa:
english
Halaman:
1258

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In The Origin of Species, Charles Darwin refused to discuss human evolution, believing the subject too "surrounded with prejudices." He had been reworking his notes since the 1830s, but only with trepidation did he finally publish The Descent of Man in 1871. The book notoriously put apes in our family tree and made the races one family, diversified by "sexual selection"— Darwin’s provocative theory that female choice among competing males leads to diverging racial characteristics. Though less well known than The Origin of Species, The Descent of Man continues to shape the way we think about what it is that makes us uniquely human.
Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
1981
Penerbit:
Princeton University Press
Bahasa:
english
Halaman:
961

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In this fascinating book, Jacques Balthazart presents a simple description of the biological mechanisms that are involved in the determination of sexual orientation in animals and also presumably in humans. Using scientific studies published over the last few decades, he argues that sexual orientation, both homosexual and heterosexual, is under the control of embryonic endocrine and genetic phenomena in which there is little room for individual choice. The author begins with animal studies of the hormonal and neural mechanisms that control the so-called instinctive behaviors and analyzes how this animal work may potentially apply to humans. The book does not focus exclusively on homosexuality, however. Instead, the book acts as a broader guide to the biological basis of sexual orientation, and also discusses important gender differences that may influence sexual orientation. While firmly grounded in the scientific literature, this text is developed for a broader audience and will be of interest to psychologists, researchers, students, and anyone interested in the biological factors that determine our sexuality.
Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2012
Penerbit:
Oxford University Press
Bahasa:
english
Halaman:
201

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