The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales. The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing.In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn.Inside we cover: ● An introduction to social media marketing and how it's used in the modern day● How to prepare for the challenges and emerging trends that the 2021's bring to the digital marketing landscape● How to develop the right mindset for social media marketing● An inside look at the latest must-know trends you need to look out for in the future● Step-by-step guides to various aspects of social media marketing from email marketing to backlinks● A thorough run-down of everything related to branding and how to build a powerful brand● How to utilize all the tools used for social media marketing● And much, much moreBecause there's thousands of people just like you trying to jump into the world of social media marketing. How do you rise above the noise and make your presence known? This book will give you that much needed leg up on your competition. The slight edge you need to finally begin making an impact with social media marketing. If you're really looking to succeed in the digital marketing sphere then this book is essential. Without it your page may never reach its first 100 followers.Grab a copy today and begin making your mark in social media marketing!
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Kategori:
Business & Economics - Sales & Marketing
Jenis konten:
Buku
Tahun:
2021

In this fascinating book, Jacques Balthazart presents a simple description of the biological mechanisms that are involved in the determination of sexual orientation in animals and also presumably in humans. Using scientific studies published over the last few decades, he argues that sexual orientation, both homosexual and heterosexual, is under the control of embryonic endocrine and genetic phenomena in which there is little room for individual choice. The author begins with animal studies of the hormonal and neural mechanisms that control the so-called instinctive behaviors and analyzes how this animal work may potentially apply to humans. The book does not focus exclusively on homosexuality, however. Instead, the book acts as a broader guide to the biological basis of sexual orientation, and also discusses important gender differences that may influence sexual orientation. While firmly grounded in the scientific literature, this text is developed for a broader audience and will be of interest to psychologists, researchers, students, and anyone interested in the biological factors that determine our sexuality.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2012
Penerbit:
Oxford University Press
Bahasa:
english
Halaman:
201

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From the author of The Emperor of All Maladies, winner of the Pulitzer Prize, & The Gene, a #1 NY Times bestseller, comes his most spectacular book yet, an exploration of medicine & our radical new ability to manipulate cells. Rich with Mukherjee's revelatory & exhilarating stories of scientists, doctors, & the patients whose lives may be saved by their work, The Song of the Cell is the 3rd book in this extraordinary writer's exploration of what it means to be human.
In the late 1600s, a distinguished English polymath, Robert Hooke, & an eccentric Dutch cloth-merchant, Antonie van Leeuwenhoek look down their hand-made microscopes. What they see introduces a radical concept that sweeps through biology & medicine, touching virtually every aspect of the two sciences, & altering both forever. It is the fact that complex living organisms are assemblages of tiny, self-contained, self-regulating units. Our organs, our physiology, our selves - hearts, blood, brains - are built from these compartments. Hooke christens them "cells".

The discovery of cells -& the reframing of the human body as a cellular ecosystem - announced the birth of a new kind of medicine based on the therapeutic manipulations of cells. A hip fracture, a cardiac arrest, Alzheimer's dementia, AIDS, pneumonia, lung cancer, kidney failure, arthritis, COVID pneumonia - all could be re-conceived as the results of cells, or systems of cells, functioning abnormally. And all could be perceived as loci of cellular therapies.

In The Song of the Cell, Mukherjee tells the story of how scientists discovered cells, began to understand them, & are now using that knowledge to create new humans. He seduces readers with writing so vivid, lucid & suspenseful that complex science becomes thrilling. Told in six parts, laced with Mukherjee's own experience as a researcher, a doctor, & a prolific reader, Cell is both panoramic & intimate - a masterpiece.

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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2022

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Welcome to the world of digital marketing! As you embark on this exciting journey, you will discover the many ways in which you can use technology and the internet to promote your business and reach new customers. From social media and email marketing to search engine optimization and pay-per-click advertising, there are countless strategies and tactics that you can utilize to grow your brand and drive sales.
This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of a new opportunity to promote your brand or business.

Throughout the course of this book we will cover topics such as Digital Marketing Strategy, Websites and Hosting, Wordpress, Search Engine Marketing, SEO, Social Media Marketing, Viral Marketing, Influencer Marketing, Paid Social, Video Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Analytics and Reporting and more!
Digital marketing is a rapidly growing field that allows businesses to reach their target audience through various online channels. These channels include websites, social media, email, and search engines, among others. In this chapter, we will cover the basics of digital marketing and how to get started in this exciting field.
One of the main benefits of digital marketing is its ability to reach a wider audience. With traditional marketing, businesses are often limited to a specific geographic area. With digital marketing, businesses can reach customers all around the world.

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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2023
Penerbit:
Independently published
Bahasa:
english
Halaman:
123

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International GAAP(R)2019is a comprehensive guide to interpreting and implementing International Financial Reporting Standards (IFRS), setting IFRS in a relevant business context and providing insights into how complex practical issues should be resolved in the real world of global financial reporting. This book is an essential tool for anyone applying, auditing, interpreting, regulating, studying or teaching IFRS. Written by EYs financial reporting professionals from around the world, this three-volume guide to reporting under IFRS provides a global perspective on the application of IFRS. Complex technical accounting issues are explained clearly and IFRS is set in a practical context with numerous worked examples and hundreds of illustrations from the published financial reports of major listed companies from around the world.
The 2019 edition ofInternational GAAP(R)has been fully revised and updated in order to:
- Continue to investigate the many implementation issues arising as entities adopt IFRS 9 (Financial Instruments) and IFRS 15 (Revenue from Contracts with Customers).
- Explore the complex implementation issues arising as entities adopt, in 2019, IFRS 16 (Leases).
- Include an updated chapter on the new insurance contracts standard IFRS 17 (Insurance Contracts), which reflects the recent discussions of the IASB's Transition Resource Group on implementation issues raised, proposed narrow-scope amendments to IFRS 17 intended by the IASB, and also explores other matters arising as users prepare for the adoption of this standard.
- Include an amended chapter on the revised Conceptual Framework, which was published in March 2018. The changes to the Conceptual Framework may affect the application of IFRS in situations where no standard applies to a particular transaction or event.
- Address amended standards and new interpretations issued since the preparation of the 2018 edition.
- Explain the many other initiatives that are currently being discussed by the IASB and by the IFRS Interpretations Committee and the potential consequential changes to accounting requirements.
- Provide insight on the many issues relating to the practical application of IFRS, based on the extensive experience of the book's authors in dealing with current issues.
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Kategori:
Business & Economics - Accounting
Jenis konten:
Buku
Jilid:
3 vols.
Tahun:
2019
Penerbit:
Wiley
Bahasa:
english
Halaman:
4842

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"Fantastic Learning Tool...Don't let this book title fool you. It is not an oversimplification of accounting and financial principles. It is, however, a serious and very effective examination of a very small but progressively complex business. There are not many books available on the market that make a complex and dry subject understandable and even fun. This book successfully does just that." -Amazon Reviewer The Clearest Explanation Ever of the Key Accounting Basics The world of accounting can be intimidating. Whether you're a manager, business owner or aspiring entrepreneur, you've likely found yourself needing to know basic accounting...but baffled by complicated accounting books. What if learning accounting could be as simple and fun as running a child's lemonade stand? It can. The Accounting Game presents financial information in a format so simple and so unlike a common accounting textbook, you may forget you're learning key skills that will help you get ahead! Using the world of a child's lemonade stand to teach the basics of managing your finances, this book makes a dry subject fun and understandable. As you run your stand, you'll begin to understand and apply financial terms and concepts like assets, liabilities, earnings, inventory and notes payable, plus: --Interactive format gives you hands-on experience --Color-coded charts and worksheets help you remember key terms --Step-by-step process takes you from novice to expert with ease --Fun story format speeds retention of essential concepts --Designed to apply what you learn to the real world The revolutionary approach of The Accounting Game takes the difficult subjects of accounting and business finance and makes them something you can easily learn, understand, remember and use! "The game approach makes the subject matter most understandable. I highly recommend it to anyone frightened by either numbers or accountants." -John Hernandis, Director of Corporate Communications, American Greetings
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Kategori:
Business & Economics - Accounting
Jenis konten:
Buku
Tahun:
2008
Edisi:
Revised
Penerbit:
Sourcebooks, Inc.
Bahasa:
english
Halaman:
196