The renowned biologist and thinker Richard Dawkins presents his most expansive work in this revised edition that offers a comprehensive look at evolution.
Loosely based on the form of Chaucer's Canterbury Tales, Dawkins's tale takes us modern humans back through four billion years of life on our planet. As the pilgrimage progresses, we join with other organisms at the forty "rendezvous points" where we find a common ancestor. The band of pilgrims swells into a vast crowd as we join first with other primates, then with other mammals, and so on back to the first primordial organism.

Dawkins's brilliant, inventive approach allows us to view the connections between ourselves and all other life in a bracingly novel way. It also lets him shed bright new light on the most compelling aspects of evolutionary history and theory: sexual selection, speciation, convergent evolution, extinction, genetics, plate tectonics, geographical dispersal, and more.

The Ancestor's Tale is at once a far-reaching survey of the latest, best thinking on biology and a fascinating history of life on Earth. Here Dawkins shows us how remarkable we are, how astonishing our history, and how intimate our relationship with the rest of the living world.


Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2004
Penerbit:
Mariner Books
Bahasa:
english
Halaman:
688

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Extensive research through lesson observations, teacher interviews and work with our research community (the Cambridge Panel) means that this coursebook with digital access meets the real teaching needs of the biology classroom. Exam-style questions ensure students feel confident approaching assessment. New features provide reflection opportunities and self-evaluation checklists develop responsible learners. The coursebook provides a range of enquiry questions, such as practical activities, group work and debate questions that develop 21st century skills. It supports English as a second language learners with key command terms, accessible language and glossary definitions.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2021
Edisi:
5
Bahasa:
english

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Nobel laureate Erwin Schrödinger's What is Life? is one of the great science classics of the twentieth century. A distinguished physicist's exploration of the question which lies at the heart of biology, it was written for the layman, but proved one of the spurs to the birth of molecular biology and the subsequent discovery of the structure of DNA. The philosopher Karl Popper hailed it as a 'beautiful and important book' by 'a great man to whom I owe a personal debt for many exciting discussions'. It appears here together with Mind and Matter, his essay investigating a relationship which has eluded and puzzled philosophers since the earliest times. Schrodinger asks what place consciousness occupies in the evolution of life, and what part the state of development of the human mind plays in moral questions. Brought together with these two classics are Schrödinger's autobiographical sketches, published and translated here for the first time. They offer a fascinating fragmentary account of his life as a background to his scientific writings, making this volume a valuable additon to the shelves of scientist and layman alike.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
1992
Penerbit:
Cambridge University Press
Bahasa:
english
Halaman:
31

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Deep learning has already achieved remarkable results in many fields. Now it’s making waves throughout the sciences broadly and the life sciences in particular. This practical book teaches developers and scientists how to use deep learning for genomics, chemistry, biophysics, microscopy, medical analysis, and other fields.
Ideal for practicing developers and scientists ready to apply their skills to scientific applications such as biology, genetics, and drug discovery, this book introduces several deep network primitives. You’ll follow a case study on the problem of designing new therapeutics that ties together physics, chemistry, biology, and medicine—an example that represents one of science’s greatest challenges.
• Learn the basics of performing machine learning on molecular data
• Understand why deep learning is a powerful tool for genetics and genomics
• Apply deep learning to understand biophysical systems
• Get a brief introduction to machine learning with DeepChem
• Use deep learning to analyze microscopic images
• Analyze medical scans using deep learning techniques
• Learn about variational autoencoders and generative adversarial networks
• Interpret what your model is doing and how it’s working
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2019
Edisi:
1
Penerbit:
O’Reilly Media
Bahasa:
english
Halaman:
238

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The book that shook the world
First time from Signet Classic
This is the book that revolutionized the natural sciences and every literary, philosophical and religious thinker who followed. Darwin's theory of evolution and the descent of man remains as controversial and influential today as when it was published over a century ago.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2009
Edisi:
Reprint
Penerbit:
Signet Classic
Bahasa:
english
Halaman:
500

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Cell biology is taught in classrooms around the world to provide students with a firm conceptual grounding in biology. This text provides basic, core knowledge about how cells work and uses colour images and diagrams to emphasize concepts and aid understanding.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2019
Edisi:
Fifth
Penerbit:
W. W. Norton & Company
Bahasa:
english
Halaman:
865

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Learn about the most important discoveries and theories of this science in The Biology Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Biology in this overview guide to the subject, great for novices looking to find out more and experts wishing to refresh their knowledge alike! The Biology Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Biology, with: - More than 95 ideas and events key to the development of biology and the life sciences - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Biology Book is a captivating introduction to understanding the living world and explaining how its organisms work and interact – whether microbes, mushrooms, or mammals. Here you’ll discover key areas of the life sciences, including ecology, zoology, and biotechnology, through exciting text and bold graphics. Your Biology Questions, Simply Explained This book will outline big biological ideas, like the mysteries of DNA and genetic inheritance; and how we learned to develop vaccines that control diseases. If you thought it was difficult to learn about the living world, The Biology Book presents key information in an easy to follow layout. Here you’ll learn about cloning, neuroscience, human evolution, and gene editing, and be introduced to the scientists who shaped these subjects, such as Carl Linnaeus, Jean-Baptiste Lamarck, Charles Darwin, and Gregor Mendel. The Big Ideas Series With millions of copies sold worldwide, The Biology Book is part of the award-winning Big Ideas series from DK.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2021
Edisi:
1
Penerbit:
DK Adult
Bahasa:
english
Halaman:
336


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This Ecommerce Book Covers Each And Every Topic Of The Core Ecommerce.
With The Help Of This Ecommerce Book You Can Learn & Create E-commerce Very Easily, You Don't Need To Learn Ecommerce The Hard Way.
This Is One Of The Best Ecommerce Book For Beginners To Advanced Because It Take You From The Basic Level Of E-commerce To High Level E-commerce.
You Can Become E-commerce Zero To Hero In Very Less Time!!!
The Concepts In This E-commerce Book Are Explained Very Beautifully.
This Is The Only Book You Need For Expert In E-commerce. E-commerce Is Used In Almost Every Field, One Should Must Understand The Importance Of E-commerce In Our Life.
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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2022
Penerbit:
Vayu Education of India
Bahasa:
english
Halaman:
154

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How the global financial services sector has been transformed by artificial intelligence, data science, and blockchain. Artificial intelligence, big data, blockchain, and other new technologies have upended the global financial services sector, creating opportunities for entrepreneurs and corporate innovators. Venture capitalists have helped to fund this disruption, pouring nearly $500 billion into fintech over the last five years. This book offers global perspectives on technology-fueled transformations in financial services, with contributions from a wide-ranging group of academics, industry professionals, former government officials, and current government advisors. They examine not only the struggles of rich countries to bring the old analog world into the new digital one but also the opportunities for developing countries to “leapfrog” directly into digital. The book offers accessible explanations of blockchain and distributed ledger technology and explores big data analytics. It considers, among other things, open banking, platform-based strategies for banks, and digital financial services. Case studies imagine possible future fintech-government interaction, emphasizing that legal and regulatory frameworks can help to create trust in financial processes. The contributors offer novel takes and unexpected insights that will be of interest to fintech experts and nonexperts alike. Contributors Ajay Bhalla, Michelle Chivunga, John D’Agostino, Mark Flood, Amias Moore Gerety, Oliver R. Goodenough, Thomas Hardjono, Sharmila Kassam, Boris Khentov, Alexander Lipton, Lev Menand, Pinar Ozcan, Alex Pentland, Matthew Reed, David L. Shrier, Markos Zachariadis
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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2022
Penerbit:
MIT Press
Bahasa:
english
Halaman:
332

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The story of the idealists, technologists, and opportunists fighting to bring cryptocurrency to the masses. In their short history, Bitcoin and other cryptocurrencies have gone through booms, busts, and internecine wars. Yet today they are very much still with us: Bitcoin currently trades for over $50,000, the value of all crypto assets is greater than $1.7 trillion. The central promise of crypto is too good to pass up--vast fortunes made from decentralized networks not controlled by any single entity and not yet regulated by many governments. Yet cryptocurrency was growing increasingly marginal until a brilliant new idea changed its fortunes once again: Ethereum. In this book, Laura Shin takes readers inside the creation of this new form of cryptocurrency network, which enabled users to launch their own new coins, and in so doing, created a new crypto fever. You'll meet people like Vitalik Buterin, the wunderkind whose idea quickly became a $100 billion empire; Charles Hoskinson, the initial CEO who left the project within five months; and Joe Lubin, a former Goldman Sachs VP whose early involvement in Bitcoin and Ethereum helped him become one of crypto's most well-known billionaires. Sparks flew as these outsized personalities fought for their piece of a seemingly limitless new business opportunity. The fortunes of crypto continue to rise and fall, but the people fighting to take it mainstream are making and losing fortunes and careers on it. This fascinating book shows the crypto market for what it really is: a deeply personal struggle to influence the coming revolution in money, culture and power.
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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2022
Penerbit:
Public Affairs
Bahasa:
english
Halaman:
496

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Welcome to the world of digital marketing! As you embark on this exciting journey, you will discover the many ways in which you can use technology and the internet to promote your business and reach new customers. From social media and email marketing to search engine optimization and pay-per-click advertising, there are countless strategies and tactics that you can utilize to grow your brand and drive sales.
This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of a new opportunity to promote your brand or business.

Throughout the course of this book we will cover topics such as Digital Marketing Strategy, Websites and Hosting, Wordpress, Search Engine Marketing, SEO, Social Media Marketing, Viral Marketing, Influencer Marketing, Paid Social, Video Marketing, Email Marketing, Marketing Automation, Mobile Marketing, Analytics and Reporting and more!
Digital marketing is a rapidly growing field that allows businesses to reach their target audience through various online channels. These channels include websites, social media, email, and search engines, among others. In this chapter, we will cover the basics of digital marketing and how to get started in this exciting field.
One of the main benefits of digital marketing is its ability to reach a wider audience. With traditional marketing, businesses are often limited to a specific geographic area. With digital marketing, businesses can reach customers all around the world.

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Kategori:
Business & Economics - E-Commerce
Jenis konten:
Buku
Tahun:
2023
Penerbit:
Independently published
Bahasa:
english
Halaman:
123

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While many books explain the 'how' of Bitcoin, The Internet of Money series delves into the 'why' of Bitcoin. Following the world-wide success of Volume One and Volume Two, this third installment contains 12 of his most inspiring and thought-provoking talks over the past two years, including: Universal Access to Basic FinanceMeasuring Success: Price or PrincipleEscaping the Global Banking CartelLibre Not LibraUnstoppable Code: The Difference Between Can't and Won'tAround the world, governments and corporations are increasingly pursuing a reconstruction of money as a system-of-control and surveillance machine. Despite the emergence of an interconnected global society and economy through the decades-long expansion of the internet, the trajectory of these bureaucratic policies foreshadows dire consequences for financial inclusion and independence.Andreas contextualizes the significance of Bitcoin and open blockchains amid these socio-political and economic shifts: What if money could be created without an authority? Are corporate coins the first step towards techno neo-feudalism? Is the real "darknet" run by state intelligence agencies? What if everyone could have a Swiss bank in their pocket? Can we build digital communities resistant to gentrification?In 2013, Andreas M. Antonopoulos started publicly speaking about Bitcoin and quickly became one of the world's most sought-after speakers in the industry. He has delivered dozens of unique TED-style talks in venues ranging from the Henry Ford Museum to booked-out meetups in the Czech Republic and Argentina.In 2014, Antonopoulos authored the groundbreaking book, Mastering Bitcoin (O'Reilly Media), widely considered to be the best technical guide ever written about the technology. On 7 September 2016, Andreas launched his second book, The Internet of Money Volume One, on The Joe Rogan Experience podcast (the interview has since been viewed more than 300,000 times).The Internet of Money offered something that was desperately needed: an explanation of the philosophy, economics, politics, and poetics behind this technology.Make this book part of your collection and see why the internet of money will continue to transform the world and the internet itself
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Kategori:
Business & Economics - Personal Finance
Jenis konten:
Buku
Tahun:
2019

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