The world of marketing is changing. No longer are we bound by the tiresome process of face-to-face sales. The rich digital landscape puts the whole world at our fingertips. THough with this power comes a certain responsibility. A drive to do it right. This isn't just any marketing book. It's the only guide you'll ever need to navigate modern marketing.In this concise book we cover everything you would ever need to know about social media marketing. We take you right from beginner level to mastery over the entire subject. No experience is required to get value out of this book. Just a willingness to learn.Inside we cover: ● An introduction to social media marketing and how it's used in the modern day● How to prepare for the challenges and emerging trends that the 2021's bring to the digital marketing landscape● How to develop the right mindset for social media marketing● An inside look at the latest must-know trends you need to look out for in the future● Step-by-step guides to various aspects of social media marketing from email marketing to backlinks● A thorough run-down of everything related to branding and how to build a powerful brand● How to utilize all the tools used for social media marketing● And much, much moreBecause there's thousands of people just like you trying to jump into the world of social media marketing. How do you rise above the noise and make your presence known? This book will give you that much needed leg up on your competition. The slight edge you need to finally begin making an impact with social media marketing. If you're really looking to succeed in the digital marketing sphere then this book is essential. Without it your page may never reach its first 100 followers.Grab a copy today and begin making your mark in social media marketing!
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Kategori:
Business & Economics - Sales & Marketing
Jenis konten:
Buku
Tahun:
2021

Discover the fascinating stories behind 300 species of fungi and understand the world of mushrooms like never before! Did you know that fungi put the fizz in champagne and the flavour in chocolate? Fungi is everywhere we look: in a forest, under the sea, and in the kitchen. In this beautiful book, leading fungal biologists Lynne Boddy and Ali Ashby bring you closer to 300 species of mushrooms and lichens through fascinating facts, mushroom datasets, and detailed illustrations. Discover some of the fastest speeds in nature, specimens that glow in the dark, and fungi that clean up oil spills. Dive deep into this fun funghi book to further explore: - The latest scientific research on this cutting-edge topic. - A global spotters guide compiled by experts. - Detailed illustrations that bring mushrooms, their habitats, and their habits to life. - A beautiful, high-specification, lifestyle design package to a core reference topic that is currently trending. Humans have had a close relationship with mushrooms for thousands of years - from using the shiitake for healing, to telling stories of enchanted fairy rings, and cooking gourmet dishes with rare specimens. Bringing together technology, medicine, food, culture, and nature, this fascinating book will open your eyes to the wonders of the hidden kingdom all around us. With tips for mushroom spotting in any habitat, species identification notes, a grow-your-own guide and more, this book is the ultimate fungi-lover's companion.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2023
Penerbit:
DK Publishing (Dorling Kindersley)
Bahasa:
english
Halaman:
304

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How does life work? How does nature produce the right numbers of zebras and lions on the African savanna, or fish in the ocean? How do our bodies produce the right numbers of cells in our organs and bloodstream? In "The Serengeti Rules," award-winning biologist and author Sean Carroll tells the stories of the pioneering scientists who sought the answers to such simple yet profoundly important questions, and shows how their discoveries matter for our health and the health of the planet we depend upon.
One of the most important revelations about the natural world is that everything is regulated--there are rules that regulate the amount of every molecule in our bodies and rules that govern the numbers of every animal and plant in the wild. And the most surprising revelation about the rules that regulate life at such different scales is that they are remarkably similar--there is a common underlying logic of life. Carroll recounts how our deep knowledge of the rules and logic of the human body has spurred the advent of revolutionary life-saving medicines, and makes the compelling case that it is now time to use the Serengeti Rules to heal our ailing planet.

A bold and inspiring synthesis by one of our most accomplished biologists and gifted storytellers, "The Serengeti Rules" is the first book to illuminate how life works at vastly different scales. Read it and you will never look at the world the same way again.

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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2016
Penerbit:
Princeton University Press
Bahasa:
english
Halaman:
280

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Neil Campbell and Jane Reeces BIOLOGY remains unsurpassed as the most successful majors biology textbook in the world. This text has invited more than 4 million students into the study of this dynamic and essential discipline.The authors have restructured each chapter around a conceptual framework of five or six big ideas. An Overview draws students in and sets the stage for the rest of the chapter, each numbered Concept Head announces the beginning of a new concept, and Concept Check questions at the end of each chapter encourage students to assess their mastery of a given concept. New Inquiry Figures focus students on the experimental process, and new Research Method Figures illustrate important techniques in biology. Each chapter ends with a Scientific Inquiry Question that asks students to apply scientific investigation skills to the content of the chapter.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2004
Edisi:
illustrated edition
Penerbit:
Addison Wesley Publishing Company
Bahasa:
english
Halaman:
1390

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The 50 most thought-provoking theories of life, each explained in half a minute. 30-Second Biology tackles the vital science of life, dissecting the 50 most thought-provoking theories of our ecosystem and ourselves. At a time when discoveries in DNA allow us to feel more connected than ever to the natural world, this is the fastest route to an understanding of the tree of life. Whether you're dipping into the gene pool, unlocking cells, or conversing on biodiversity, this is all the knowledge you need to bring life to the dinner-party debate. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image; The 50 most important ideas and innovations in biology dissected and explained clearly without the clutter; The fastest way to learn about cells, reproduction, animals, plants, evolution and ecosystems.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2018
Penerbit:
The Ivy Press
Bahasa:
english
Halaman:
163

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In Oxygen, Nick Lane takes the reader on an enthralling journey as he unravels the unexpected ways in which oxygen spurred the evolution of life and death. He shows how oxygen underpins the origin of biological complexity, the birth of photosynthesis, the sudden evolution of animals, the need for two sexes, the accelerated aging of cloned animals like Dolly the sheep, and the surprisingly long lives of bats and birds.
Drawing on this grand evolutionary canvas, Oxygen offers fresh perspectives on our own lives and deaths, explaining modern killer diseases, why we age, and what we can do about it. Advancing revelatory new ideas, following chains of evidence, the book ranges through many disciplines, from environmental sciences to molecular medicine. The result is a captivating vision of contemporary science and a humane synthesis of our place in nature. This remarkable book will redefine the way we think about the world.

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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2016
Edisi:
Revised
Penerbit:
Oxford University Press
Bahasa:
english
Halaman:
384

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The only diploma program biology resource developed with the IB to accurately match the new 2014 syllabus for both SL and HL. This revised edition gives you unparallelled support for the new concept-based approach to learning: the Nature of science. Understanding, applications and skills are integrated in every topic, alongside TOK links and real-world connections to drive inquiry and independent learning. Assessment support directly from the IB, includes practice questions and worked examples in each topic, along with focused support for both the Internal Assessment and Extended Essay. Truly aligned with the IB philosophy, this course book gives unrivalled insight and support at every stage.
� Written by co-authors of the new syllabus and leading IB workshop leaders
� Accurately cover the new syllabus - the most comprehensive match, with support directly from the IB on the core, AHL and all the options
� Fully integrate the new concept-based approach, holistically addressing understanding, applications, skills and the Nature of science
� Tangibly build assessment potential with assessment support straight from the IB
� Develop confidence - data-based questions and focused practice support exceptional achievement
� Supported by a fully comprehensive and updated Study Guide
About the Series:
IB Diploma Course Books are essential resource materials designed in cooperation with the IB to provide students with extra support through their IB studies. Course Books provide advice and guidance on specific course assessment requirements, mirroring the IB philosophy and providing opportunities for critical thinking.
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2014
Edisi:
2014 ed.
Penerbit:
Oxford University Press
Bahasa:
english
Halaman:
728
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Mtg 33 years NEET/AIPMT br>Chapter wise solutions Biology is a br>Chapter wise Question Bank having questions from past 33 years NEET/AIPMT exam. This book is updated with the questions of nta conducted NEET 2019 exam and br>Chapter wise questions of last 33 years’ (1988-2020) of AIPMT/NEET with detailed answers for easy and clear understanding of NEET exam pattern. Br>chapter wise questions gives a clear idea regarding br>Chapter weight age. Once after completing the br>Chapter, attempting questions from previous years exams give a real indication of the efforts required. This book also contains a QR code which you can use for online preparation. Use this code to get the maximum benefits of this book at no extra cost. Table of content: 1. The living World 2. Biological classification 3. Plant kingdom 4. Animal kingdom 5. Morphology of Flowering Plants 6. Anatomy of Flowering Plants 7. Structural organisation in Animals 8. Cell-the br>Unit of life 9. Biomolecules 10. Cell Cycle and Cell Division 11. Transport in Plants 12. Mineral Nutrition 13. Photosynthesis in higher plants 14. Respiration in Plants 15. Plant Growth and development 16. Digestion and Absorption 17. Breathing and Exchange of Gases 18. Body fluids and circulation 19. Excretory products and Their elimination 20. Locomotion and movement 21. Neural control and Coordination 22. Chemical coordination and integration 23. Reproduction in Organisms 24. Sexual Reproduction in Flowering Plants 25. Human Reproduction 26. Reproductive health 27. Principles of Inheritance and variation 28. Molecular basis of Inheritance 29. Evolution 30. Human Health and Diseases 31. Strategies for enhancement in Food Production 32. Microbes in Human Welfare 33. Biotechnology: principles and Processes 34. Biotechnology and Its applications 35. Organisms and populations 36. Ecosystem 37. Diversity and conservation 38. Environmental issues.

Biology of higher level has too many concept and remembering all them on tips all the time is not an easy task. Handbook of Biology is an important, useful and compact reference book suitable for everyday study, problem solving or exam revision for class XI – XII, Medical entrances and other medical Competitive. This book is a multi-purpose quick revision resource that contains almost all key notes, Diagrams, Flow Charts, Terms and Definitions that all students & professionals in biology will want to have this essential reference book within easy reach. Its unique format displays flow charts & diagrams clearly and places them in the context and crisply identifies describes all the variables involved, summary about every equation and formula that one might want while learning biology. A stimulating and crisp extract of fundamental biology is to be enjoyed by the beginners and experts equally. The book is best- selling from its first edition and one of the most useful books of its type. Table of contents The Living World, Biology Classification, Plant Kingdom, Animal Kingdom, Morphology of Flowering Plants, Anatomy of Flowering Plants, Structural Organisation in Animals, Cell: The Unit of Life, Biomolecules, Cell Cycle and Cell Division, Transport in Plants, Photosynthesis in Higher Plants, Respiration in Plants, Plant Growth and Development, Digestion and Absorption, Breathing and Exchange of Gases, Excretory Products and Their Elimination, Locomotion and Movement, Neural Control and Coordination, Chemical Coordination and Integration, Reproduction in Organisms, Sexual Reproduction in Flowering Plants, Human Reproduction, Reproductive Health, Principles of Inheritance and Variation, Molecular Basis of Inheritance, Evolution, Human Health and Diseases, Strategies for Enhancement in Food Production, Microbes in Human Welfare, Biotechnology: Principles and Processes, Biotechnology and Its Applications, Organisms and Population, Ecosystem, Biodiversity and Conver
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Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2019
Penerbit:
Arihant Publications India limited
Bahasa:
english
Halaman:
644

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In 2008, a Gallup poll showed that 44 percent of Americans believed God had created man in his present form within the last 10,000 years. In a Pew Forum poll in the same year, 42 percent believed that all life on earth has existed in its present form since the beginning of time.
In 1859 Charles Darwin's masterpiece, On the Origin of Species , shook society to its core. Darwin was only too aware of the storm his theory of evolution would provoke. But he surely would have raised an incredulous eyebrow at the controversy still raging a century and a half later. Evolution is accepted as scientific fact by all reputable scientists and indeed theologians, yet millions of people continue to question its veracity. Now the author of the iconic work The God Delusion takes them to task.

The Greatest Show on Earth is a stunning counterattack on advocates of ''Intelligent Design,'' explaining the evidence for evolution while exposing the absurdities of the creationist ''argument.'' Dawkins sifts through rich layers of scientific evidence: from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics. Combining these elements and many more, he makes the airtight case that ''we find ourselves perched on one tiny twig in the midst of a blossoming and flourishing tree of life and it is no accident, but the direct consequence of evolution by non-random selection.''

The Greatest Show on Earth comes at a critical time: systematic opposition to the fact of evolution is menacing as never before. In American schools, and in schools around the world, insidious attempts are made to undermine the status of science in the classroom. Dawkins wields a devastating argument against this ignorance, but his unjaded passion for the natural world turns what might have been a negative argument into a positive offering to the rea

Tags
Kategori:
Biology and other natural sciences - Biology
Jenis konten:
Buku
Tahun:
2009
Edisi:
1St Edition
Penerbit:
Free Press
Bahasa:
english
Halaman:
353

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